I would have loved to be a fly on the wall at the marketing meeting that hatched this idea.
Recently I saw this item and literally did a double take. Imagine a log you will throw in your fireplace that — as it burns — releases the scent of the Colonel’s 11 herbs and spices.
Even the website’s pitch is funny.
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May result in a craving for fried chicken. We know the fire log smells great, but please do not attempt to eat it.
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May attract bears or neighbors who are hungry.
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Please don’t put face directly into fire in attempt to smell fried chicken.
It’s either brilliant or totally crazy. I haven’t completely decided yet.
But from a marketing standpoint..its a bona fide hit! So much so that the fire log — priced originally at $18.99 — SOLD OUT in a matter of weeks. Whatever will we do?
Well..someone was thinking.
Even now on trusty ebay..you can find listings for the KFC fire log…but not at the $18.99 price. No sir.
It just goes to show how a crazy idea can seep into the country’s consciousness and take it over for a hot minute…or even longer.
But I have a crazy idea. If you want your home to smell like KFC..why not just buy some chicken? I’d be there with you but I’m more of a Bojangles man myself. Sue me.
WELCOME TO MY WORLD!! 