In the world of marketing...appearance is everything and perception can be reality. Case in point...this Peloton ad which has been the source of great controversy. https://www.youtube.com/watch?v=pShKu2icEYw The ad has been criticized for showing the husband gifting his physically fit wife with a Peloton exercise bike. There was so much backlash toward what some considered the … Continue reading The Message in the Marketing