The Message in the Marketing

In the world of marketing...appearance is everything and perception can be reality. Case in point...this Peloton ad which has been the source of great controversy. https://www.youtube.com/watch?v=pShKu2icEYw The ad has been criticized for showing the husband gifting his physically fit wife with a Peloton exercise bike. There was so much backlash toward what some considered the … Continue reading The Message in the Marketing

Excuse Me…Your Fireplace Smells Like Chicken!

I would have loved to be a fly on the wall at the marketing meeting that hatched this idea. Recently I saw this item and literally did a double take. Imagine a log you will throw in your fireplace that -- as it burns -- releases the scent of the Colonel's 11 herbs and spices. … Continue reading Excuse Me…Your Fireplace Smells Like Chicken!